AWARENESS: Kelli Ritchie says there can be a wrong perception that regional equates to a lower capability.

AWARENESS: Kelli Ritchie says there can be a wrong perception that regional equates to a lower capability.

Lifestyle underpins better business

Lifestyle underpins better business

Industry
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Attracting new talent is easy with a generous balance between work and life that's easier to achieve in the regions.

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Kelli Ritchie's company Zoologic helps businesses achieve better conversion rates from their marketing activities.

In addition to wanting to provide value to clients, she said she started her Wollongong-based business to create a place where everyone involved could prosper both professionally and personally.

However Kelli said a lack of awareness can be a challenge to regional businesses.

"While this is outdated, you occasionally come across the perception that being located outside of the major metro cities is a signal as to a lower level of skill, capability or your level of innovation.

"We have tackled this head on with a laser-like focus on kicking goals, over-delivering on expectations and have been blessed in that so many of our customers (who are based in the metro cities) are forthcoming with spruiking their experience with working with Zoologic," she said.

And there are many benefits to her team.

"The talent within Zoologic is second to none, and attracting new talent is easy when the balance between work and life can be easier to manage.

"We are a five-minute walk to the beach, a 10-minute drive to home and this provides a fantastic opportunity to get involved in activities outside the office and within the community.

"These benefits help you round out your life professionally and personally and provide the creative space to identify new opportunities that translate into new exciting products or offers for Zoologic clients," she said.

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